Enumeration: UserIdName

Identifier names for user IDs that can be passed via HostContextData.userIds.

Enumeration Members

ATS_DIRECT

ATS_DIRECT: "atsDirect"

LiveRamp  — Authenticated Traffic Solution (ATS) direct encrypted identity envelope

CRITEO_ID

CRITEO_ID: "criteoId"

Criteo  — identity solution

EU_ID

EU_ID: "euId"

EUID  — European Unified ID

ID5_ID

ID5_ID: "id5Id"

ID5  — cookieless identity solution

LIVERAMP_ID

LIVERAMP_ID: "liverampId"

LiveRamp  — identity resolution ID

LOTAME_PANORAMA_ID

LOTAME_PANORAMA_ID: "lotamePanoramaId"

Lotame Panorama ID  — cross-domain identity

NET_ID

NET_ID: "netId"

netID  — European login alliance ID

PAIR_ID

PAIR_ID: "pairId"

Google PAIR  — Publisher Advertiser Identity Reconciliation ID

PPID

PPID: "ppid"

Publisher Provided ID. By default, the built-in PPID resolver auto-generates and persists a UUID when consent is given, unless overridden by a publisher-provided resolver registration.

SHARED_ID

SHARED_ID: "sharedId"

SharedID  — open-source first-party publisher ID

THE_ADEX_ID

THE_ADEX_ID: "theAdexId"

The Adex  — DMP user ID (integration-internal, not publisher-supplied)

UNIFIED_ID2

UNIFIED_ID2: "unifiedId2Id"

UID2  — Unified ID 2.0

UTIQ_ID

UTIQ_ID: "utiqId"

Utiq  — telco-based advertising ID

YIELDLAB_ID

YIELDLAB_ID: "yieldlabId"

Yieldlab  — programmatic advertising user ID