Ad Tag Specification

Supported Ad-Tags

The glomex-player supports the following ad-tag standards:

Supported Creatives

Supported Ad-Tag Parameters

The following commonly used dynamic values can be forwarded to an ad-tag of an advertiser, which then can be used on the ad server for targeting:

  • environment.pageUrl: the page URL where the player is embedded (referrer)
  • environment.device: the device of the user (e.g. desktop or mobile)
  • environment.isAdBlocker: boolean whether an ad blocker was found
  • environment.consentData.consentString: the TCF 1.1 or 2.0 consent string that was provided from the CMP of the publisher
  • playlistContext.publisherId: the id of the publisher at glomex
  • content.createdAt: timestamp when a content was selected for playback (can be used as cachebuster)
  • content.id: the id of the content at glomex
  • content.category.name: the main category the content is assigned to (e.g. sport, news, food & drink, …)
  • content.labels: content labels that were assigned by glomex

For further required parameters please contact our support team.

Example

https://your-ad-tag.com?cachebuster=[[content.createdAt]]&pub[[[playlistContext.publisherId]]&video=[[content.id]]&cat=[[content.category.name|urlencode]]&device=[[environment.device]]&referrer=[[environment.pageUrl|urlencode]]

The values inside the brackets are automatically filled in by glomex before the URL gets called. Note: the function |urlencode within the placeholder can be used to URL encode the parameter in case it e.g. contains spaces.